Strategy and management

Applied Business Strategy

Name: Applied Business Strategy
Author: Eduardo Bugallo

A practical guide for your business

7strategy tools
8chapters
1case applied from start to finish
Included in Kindle Unlimited

Buy on Amazon.com

Read it on the free Kindle app, on your phone, tablet or computer.

Most companies don't fail for lack of effort. They fail for lack of direction.

Do you recognise any of these situations?

Not knowing what to do first
Decisions made on the fly
No organisation, focus or planning
Results that are hard to predict
The feeling of always putting out fires

This book was written to change that.

Applied Business Strategy

What you will learn

SWOT
Strengths, weaknesses, opportunities and threats of your business in an honest diagnosis.
PESTEL
The political, economic, social, technological, environmental and legal forces that move your market.
Porter's Five Forces
What drives competition in your industry and where your margin lies.
Business Model Canvas
Your whole business model on one page, so you can see how you create value.
Ansoff Matrix
The possible paths to growth and the risk of each one.
OKR and BSC
Objectives, key results and indicators to turn the plan into action.

What's inside

Diagnosis

SWOT
PESTEL
Porter

Planning

Canvas
Ansoff

Execution

Full case

MMS's strategic journey, applied week by week

You don't need a 50-page business plan or a million-dollar consultancy. You need simple, tested and powerful tools, adapted to your reality.

From the book · Applied Business Strategy

Who it's for

Owners of small and medium businesseswho work hard and want to grow consistently.
People just starting outwho want to open a business with a diagnosis and a plan.
Managers and studentswho need to apply strategy in practice, not loose theory.

About the author

Prof. Dr. Eduardo Bugallo

E. Bugallo is the pen name of Prof. Dr. Eduardo Bugallo, a Brazilian accountant and business administrator with a PhD in Education and 20 years of undergraduate and graduate teaching. He works in accounting for construction, real estate, services and startups, and helps entrepreneurs with strategy and business planning.